Titbit #3: Top reasons for losing subscribers. Losing people from your list is inevitable. And it can be a good thing; it’s better than inactive people. Inactive subscribers (people who should unsubscribe but don’t bother) alert the spam filters to send your emails to junk folders, in turn damaging your deliverability rate. It’s better to have a clan that likes you and wants to hear your news. #Marketingresearch is consistent in finding these top 3 reasons people unsubscribe:

If it’s working for you, close this and read something else. Want some help? Read on for titbit #1. Have a strategy. What? Yes, you need a strategy! Why and what are you going to talk about? 🤔 The obvious is when you have something to tell them. 👍 But if that’s only when you’re trying to sell them something? Well, that’s OK if that’s how you’ve positioned your emails with them. You did ask their permission to receive emails from you, didn’t you? Twice? Once when they sign u

I’m talking about the people hanging in suspense on your email list. Did you know that email marketing promises to deliver the highest ROI of all marketing channels? Statistics show that in 2021, email communication had a four-times higher reach than organic social media. The average email open rate is between 12-25%. That doesn’t sound very much, I know, so let’s break it down… Say you have 100 customers on your list. And you have a 20% open rate – that’s 20 customers. Say 2

Happy New Year 👋 I’m sure I’m not alone in having enjoyed some downtime over the festive period. Mine was quiet on the home front, so I had time to reflect on 2021 and look forward to this year. So what did I learn? ‼ The two values most precious to me are integrity and respect. And I won’t compromise on either. I started a LinkedIn row when a poster was shown a blatant lack of respect. And I’m usually the slowest to wade into an argument, let alone begin one! ‼ The state